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Competitive Intelligence
Pleško, Tomáš ; Sojka, Erich (referee) ; Bartes, František (advisor)
Diploma thesis “Competitive Intelligence” treats with using methods of competitive intelligence at the example of certain company. We will define basic terms and principals of competitive intelligence at the beginning, and then the thesis will contain analyses of concrete situation and procedures suggestion how to solve critical situations. For the analyses will be use information provided by company and also information from public databases. We will dedicate implantation of competitive intelligence methods to the company's decision making process with consideration future market development in this thesis. We will clarify phases which company has to make for establishing CI methods to the reader on the pages of this work. We will also devote information sources and procedure, which can be for those issues crucial.
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Representation of the Israeli-Palestinian conflict in Czech media coverage
Lacina, Jiří ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee)
This master's thesis focuses on the image of the Israeli-Palestinian conflict in the Czech media, specifically on the presence of bias in news coverage. The thesis examines what, if any, elements of media bias are present in Czech media coverage of the Israeli-Palestinian conflict. The theoretical part of the thesis describes bias and related concepts, and then discusses the history of the Israeli-Palestinian conflict, including a closer look at Czech- Israeli and Czech-Palestinian relations. The thesis then presents selected foreign and Czech research that examines the media portrayal of the Israeli-Palestinian conflict. As a method, the thesis uses quantitative content analysis and analyses news articles published in the five most read online media during Israel-Palestine crisis in May 2021. The analysis focuses on the presence of contextual information about the conflict, the labelling of actions, actors and territories, and the way in which victims are reported. The results show the picture of the conflict presented by the Czech media is incomplete and distorted from different perspectives. However, the results do not show that the coverage is clearly biased in favour of (or against) the Israeli or Palestinian side.
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Framing of the covid-19 pandemic in selected Czech media
Jiskrová, Alena ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
This diploma thesis provides an overview of how various Czech print and online media informed about the COVID-19 pandemic. The frames used by Czech media about the pandemic are identified by using a quantitative content analysis method. They are subsequently analyzed with regards to their use among various media and in different periods of time. Besides the generic and issue-specific frames, the research also concentrates on the frequence of use of securitization frame and war metaphors. The articles are also analysed from the perspective of their attributability. The findings are illustrated with concrete examples from the articles.
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Trends in the news consumption within the current young generation
Oravová, Tereza ; Klimeš, David (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the topic of consumption of news content among representatives of the current young generation Z in the Czech Republic. The thesis aims to describe how university students from generation Z consume news content, what are their habits when obtaining current information and how representatives from generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The theoretical part of the work is devoted to news, new formats and changes in journalism and in the media in the 21st century. Then it describes how people consume news and the characteristics of Generation Z. Theory is followed by research, which has two parts. First, a quantitative research method, specifically i tis a questionnaire survey among representatives of generation Z, which aims to answer the first research question: How do current university students, representatives of generation Z, consume news content. The questionnaire survey will be followed by qualitative research in the form of semi-structured interviews, which aims to answer the second research question of the thesis: How do representatives of generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The data...
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Media image of war in Ukraine in a children's program "Zprávičky" on ČT :D
Panchártková, Zuzana ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The aim of the thesis is to analyze the media image of the beginning of the war in Ukraine in the program Zpravicky on Czech Television :D. It will describe how the current topic of the war in Ukraine was presented to child viewers and how this news differed from the news for "adults". Primarily, the thesis examines through content analysis the news that conveyed up-to- date information about the war to children. It will examine the frequency of news about Ukraine as well as the form in which the news was conveyed. Depending on this, the theoretical part of the thesis will look at media perspectives on child audiences, research on children's relationship with the media, etc. CT :D will be described with an emphasis on the news - the children's programme Zpravicky. The author assumes that with the escalation of the situation in Ukraine, there has also been an increase in news reporting on Ukraine in children's news and the news has been reported in a certain way according to the children's broadcasting code. The thesis map how much news were included in the broadcasts and and what form they were in.
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Comparison of the communication of the Czech government's anti-pandemic measures in the Czech Television and the daily Blesk
Dušková, Lucie ; Klabíková Rábová, Tereza (advisor) ; Miessler, Jan (referee)
This thesis analyses the communication of two major Czech media during the health crisis - the covid-19 pandemic. The thesis focuses on the first wave of the pandemic and through a comparative analysis examines the content of the public television broadcaster- Czech Television and the tabloid Blesk. The aim of the thesis is to find out how these two different media outlets presented key messages concerning anti-pandemic measures, and especially how they framed the messages. The theoretical part draws on the literature on media communication and briefly defines related concepts such as media function, construction of reality in the media, agenda setting and framing, then describes the differences between tabloid and news coverage and introduces the media studied. The thematic focus of the research follows the communication of the media in an unprecedented situation; therefore, the thesis further focuses on the role of the media in times of crisis, focusing on the extraordinary situation of the covid- 19 pandemic. The thesis then describes the research methodology in which I will present the methods used and the aim of the research. The methodology is followed by the analytical part, which is based on a content analysis of media messages related to anti-pandemic measures. The thesis then tries to...
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Comparative analysis of News Broadcasting on Czech Television and TV Nova during the fire in Bohemian Switzerland
Dumbrovská, Zuzana ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The thesis focuses on the comparison of noon and evening news spots in Czech Television and TV Nova. The aim is to find out how much broadcasting time is devoted to the fire in Bohemian Switzerland, which is considered to be one of the largest and worst fires in the Czech Republic. We examine the period from the outbreak of the fire for approximately a week, when the situation is still on going (more precisely 24.7. - 31.7.2022). We analyze the following sessions: Události and Televizní noviny, Zprávy ve 12 and Polední Televizní noviny. We will use a quantitative analysis to provide clear, accurate and verifiable results. In addition to numerical analysis, we will also focus on the order of individual news items in the broadcast and compare events in Bohemian Switzerland with other events that have occurred in Czech Republic and around the world. The aim is to determine whether the media is subject to campaignibility, which means that media favors a particular issue over others, regardless of their actual importance. The results of this thesis could be used for further analyses in the future, which could include a larger research period and more media types.
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Media, women and the reproduction of symbolic violence
Ježková, Adéla ; Vochocová, Lenka (advisor) ; Rosenfeldová, Jana (referee)
Diploma thesis analyses the reproduction of symbolic violence in selected Czech media. Namely, the newspapers Blesk, MF Dnes, Lidové noviny, Právo, Aha!, Hospodářské noviny and the internet servers blesk.cz, idnes.cz, lidovky.cz, novinky.cz, ahaonline.cz, hn.cz. In the first part, the thesis analyses the key theoretical background, concepts and ideas that support the analytical part of the thesis. The main aim of the thesis is to offer a comprehensive typology of symbolic violence in the Czech media environment. That is, whether, and in what ways, the mass media perpetuate gender inequalities and unequally distribute power in society through language. Given the complexity of the concept of symbolic violence, the thesis uses a combination of content and discursive analysis. The findings present a comprehensive overview of the occurrence of symbolic violence in the selected media.
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The degree of respect for the ideal of objectivity in the news of Czech Television and CNN Prima News: the example of media coverage of the functioning of the president's office
Šafránková, Tereza ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
This thesis aims to explain the concept of information bias and to demonstrate its concrete manifestations in the main evening newscasts of ČT24 and CNN Prima News. The background material will deal with the profiling of the media image of the functioning of the presidential office of Miloš Zeman. The material will be drawn from the period from May 3, 2020, when the news station CNN Prima News began its broadcast, to the first quarter of 2022. The initial theoretical framework serves as the conceptual part of the thesis, outlining the issues of the phenomenon under investigation, i.e. media bias. This chapter defines the basic concepts, defines the methodological framework, provides a characterization of the media under study, and makes assumptions about the types of bias that the selected media might eventually commit, in the context of knowledge about how the media profiles itself. On the basis of this knowledge, a qualitative semiotic analysis is carried out, focusing on the content, language and visuals of the broadcast reports. As part of the analysis, the thesis also takes into account the profiling of the media image of the presidential office of Miloš Zeman. The aim of the thesis is to highlight the ways in which the selected programmes violate the concept of information quality and...
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Comparative analysis of persuasive means used in the Czech and French news texts informing about Covid-19.
DLUHOŠOVÁ, Petra
This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.
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